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Extend the vibrance of color-treated hair as only nature can with Aveda Color Conserve Shampoo. This gentle plant-infused shampoo, with 100% organic aroma, helps do what harsher cleansers can't resist fading. Keeps hair color vibrant longer and protects color-treated hair from damaging effects of sun, water and environmental stresses. Leaves hair silky, soft and shiny.