All-day straightness and shine. Exclusive blend of plant-derived cellulose, wheat, organic aloe, maize and guar bean. Natural cellulose delivers long-lasting hold-to maintain a straight style all day. Hydrolized wheat protein protects the cuticle from heat damage caused by hot styling tools. Aroma features a fresh yet spicy citrus-floral blend with rose oil and certified organic bergamot, palmarosa and Australian sandalwood.