Bumble and bumble Brilliantine is hard to define: It's unique. It gives hair polish and a sort of languid, slept-in, sexy look. The tiniest amount gives short or long hair a languid and sexy look with great separation, texture and shine. It's not about hold; it's about movement and suppleness. It contains derivatives of Coconut Oil which act as natural humectants that penetrate hair, reducing dryness leaving it soft.