Bumble and Bumble Gentle Shampoo is possibly the most luxurious shampoo you'll ever use - mild and moisturizing for softness and shine. Perfect for damaged or naturally dry hair, and a must for haircolor or perms. For the chemically addicted or the chronically parched: a mild, luxurious cleanser and moisturizer for softness and shine. A must for damage or dryness due to hair color or perms.