Our most luxurious shampoo incorporates Shine Memory, to reactivate the shine in your pet’s coat. Awapoochi Shampoo is a unique formula of Hawaiian Awapuhi extract and our exotic botanical blend that continues to bring back the shine for several days after the initial shampooing by simply brushing. Awapoochi is the only shampoo available with Shine Memory and it is Paraben and EDTA-free, which means it’s also more gentle for your pets.